Product Re-Labeling project for my Expanded Print Media class, at UNCG.
Digital design printed on white sticker paper and then sticked on beer bottles which later were placed in college parties.
Greensboro, North Carolina.


Truth Serum is a clear, colorless, and odorless potion that is almost indistinguishable from water. The potion must mature for a full lunar phase, and is quite difficult to produce. It can be mixed with any drink, and three drops are a sufficient dose to make the drinker "spill out his innermost secrets". Thus, the potion forces the drinker to tell the complete truth to any question asked to him/her.


In mythology and literature, a potion (from Latin potio “drink”, in turn derived from Greek poton “that which one drinks”) is usually made by a magician, sorcerer, dragon, fairy or witch and has magical properties. It might be used to heal, bewitch or poison an individual. Upon doing my research, I also discovered that there actually exists a truth drug or truth serum, which once has been used by the Central Intelligence Agency as seen in the U.S Army and CIA interrogation manuals declassified by the Pentagon in 1996. The drug acts as a psychoactive medication and is used to obtain information from subjects who are unable or unwilling to provide it otherwise.


I would personally like to think that Alcohol is the Truth Serum of the modern society we live in. It can reduce our inhibitions, and some of the feelings we have repressed may come out when drinking because of this. By combining the different concepts of the Truth Serum in history and literature, I created a whole new concept of a “potion” which looks just like as we know as beer. While Truth Serum is not commonly known in today’s society, being bottled like beer allows for a more relatable product that can be bought in a store and consumed by anyone.






Sharon Romang © 2015