We created a full-funnel suite of creative for Nutrafol, supporting their diverse product line for both women (Core, Vegan, Balance, Postpartum) and men. The work spanned paid social, Connected TV, and evergreen assets for DTC—designed to educate, convert, and build brand equity across key touchpoints. Each asset was tailored by audience segment and channel context, combining lifestyle-driven storytelling with performance-minded messaging to meet consumers wherever they are in their hair health journey.

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Agency: Headlight
Creative Leadership & Strategy: Sharon Romang
Art Direction: Miriam Gootherts & David Day
Design: Savannah Welsch, Kaila Jones, Carolina Traicoff
Motion Graphics: Martin Sic & Matías Rojas