Some stuff to read & listen 🤓 🎧
COOL CASES ON DATA, PERFORMANCE & CREATIVITY
Remerge + Apptivate’s Women in Mobile Podcast:
Keep Your Creative Team Inspired
Celtra’s Brand-Side Podcast:
Demystifying Performance Creative
Performance Creative Article: 3 Approaches
to Ideate on Disruptive Performance Creative
Adweek article:
How to Turbocharge Your Creative in the iOS 14 Era
Spotify Listen at Home Campaign
Uber Driver Brand Lift Test
Adweek talk:
Unifying Creative and Performance Teams
Spotify Seasonal Wrapped
Uber Eats Increases ROAS 30%
by Revamping Paid Social StrategyUber Eats: How to Respond Creatively
to the Disrupted Market
HelloFresh Scales Customized Video Ads
While Increasing Team Efficiency
Uber Freight leverages modular creative
to drive performance
Thirdlove Increases Sales During Q5
Thinx Multi-Market Localization
Spotify Personas & Audience Customzation
to the Disrupted Market
HelloFresh Scales Customized Video Ads
While Increasing Team Efficiency
Uber Freight leverages modular creative
to drive performance
Thirdlove Increases Sales During Q5
Thinx Multi-Market Localization