Ro


A collection of performance-driven social ads developed for Ro, a digital health clinic for men. These creatives span direct-response messaging, customer testimonials, and product education—highlighting treatments across hair loss, ED, and men’s wellness. We focused on clear value props, scroll-stopping visuals, and strategic testing to drive conversions and brand engagement across Meta placements.




Agency: Headlight
Creative Direction & Strategy: Sharon Romang
Art Direction & Copy: David Day
Design & Motion Graphics: Chris Guyon