CTV Campaigns 

We developed a trio of CTV ads for SmartNews, built to increase app awareness and installs across Roku, Hulu, and other streaming platforms. The creative leaned into fast-paced visuals, bold messaging, and platform-specific formatting to break through in high-noise, low-interaction environments. Each spot was tailored to test different value propositions—from unbiased news delivery to local updates and personalization.

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Agency: Headlight
Creative Leadership & Strategy: Sharon Romang
Art Direction & Copy: Leon Wells
Design: Savannah Welsch
Design & Motion Graphics: Chris Guyon