Uber Earner
In order to combat the state of undersupply across both Rides and Eats, this project consisted on video refresh creative that utilized existing top-funnel TVC earner (Uber Driver & Courier) footage as well as brand new, performance-oriented, lower-funnel video footage executed during a production planned and directed by my team earlier this year. Both types of footage utilized Courier & Driver Guarantees & Earnings focused messaging, generating multiple combinations for each audience. This creative was launched in a formal split test study on Facebook & Instagram to inform Uber on what type of footage and messaging is more effective to drive sign-ups and first trips for new Drivers and Couriers. This project was also localized for different regions as well as designed for different aspect ratios and social platforms.