Some stuff to read & listen 🤓 🎧
COOL CASES ON DATA, PERFORMANCE & CREATIVITY
Remerge + Apptivate’s Women in Mobile Podcast:
Keep Your Creative Team Inspired
Celtra’s Brand-Side Podcast:
Demystifying Performance Creative
Performance Creative Article: 3 Approaches
to Ideate on Disruptive Performance Creative
Adweek article:
How to Turbocharge Your Creative in the iOS 14 Era
Spotify Listen at Home Campaign
Uber Driver Brand Lift Test
Adweek talk:
Unifying Creative and Performance Teams
Spotify Seasonal Wrapped
Uber Eats Increases ROAS 30%
by Revamping Paid Social StrategyUber Eats: How to Respond Creatively
to the Disrupted Market
HelloFresh Scales Customized Video Ads
While Increasing Team Efficiency
Thirdlove Increases Sales During Q5
Thinx Multi-Market Localization
Spotify Personas & Audience Customzation
to the Disrupted Market
HelloFresh Scales Customized Video Ads
While Increasing Team Efficiency
Thirdlove Increases Sales During Q5
Thinx Multi-Market Localization